User Experience
User Experience
User Experience
Digital Product
Digital Product
Digital Product
Development
Development
Development
FITNESEE: Redefining On-Demand Fitness with AI and Serverless Architecture

Year
2022-NOW
Client
Fitnesee
For FITNESEE, a fitness-tech startup with a bold vision, SNXL developed a custom on-demand video platform that combines powerful cloud infrastructure with personalized AI experiences. The result? A scalable, cost-efficient digital gym that brings users closer to their fitness goals—anytime, anywhere.
For FITNESEE, a fitness-tech startup with a bold vision, SNXL developed a custom on-demand video platform that combines powerful cloud infrastructure with personalized AI experiences. The result? A scalable, cost-efficient digital gym that brings users closer to their fitness goals—anytime, anywhere.
For FITNESEE, a fitness-tech startup with a bold vision, SNXL developed a custom on-demand video platform that combines powerful cloud infrastructure with personalized AI experiences. The result? A scalable, cost-efficient digital gym that brings users closer to their fitness goals—anytime, anywhere.
The challenge
When FITNESEE’s CEO, René Chlubný, approached us, he had a strong concept but no in-house development team. He needed a trusted partner to bring the platform to life—quickly, without compromising on quality, and with a clear focus on future growth.
The main challenge was to design a platform that could scale dynamically with the number of users and amount of video content, all while keeping operating costs predictable and under control.
When FITNESEE’s CEO, René Chlubný, approached us, he had a strong concept but no in-house development team. He needed a trusted partner to bring the platform to life—quickly, without compromising on quality, and with a clear focus on future growth.
The main challenge was to design a platform that could scale dynamically with the number of users and amount of video content, all while keeping operating costs predictable and under control.
When FITNESEE’s CEO, René Chlubný, approached us, he had a strong concept but no in-house development team. He needed a trusted partner to bring the platform to life—quickly, without compromising on quality, and with a clear focus on future growth.
The main challenge was to design a platform that could scale dynamically with the number of users and amount of video content, all while keeping operating costs predictable and under control.



The solution
We started by defining a lean, scalable architecture built entirely on AWS using a serverless approach, enabling the platform to scale automatically and operate efficiently without the need for dedicated infrastructure.
Together with the FITNESEE team, we developed and launched the MVP within a few weeks, continuing with agile iterations based on real user feedback.
The result is a full-featured fitness portal offering:
Over 100 on-demand videos
Live streams
Personalized workout plans powered by AI
Robust content management and subscription system
Thanks to its serverless foundation, the platform only uses resources as needed—making it both cost-effective and highly responsive to user demand.
FITNESEE now stands at the forefront of digital fitness innovation, delivering premium workouts to users wherever they are—and laying the groundwork for rapid expansion and future enhancements.
We started by defining a lean, scalable architecture built entirely on AWS using a serverless approach, enabling the platform to scale automatically and operate efficiently without the need for dedicated infrastructure.
Together with the FITNESEE team, we developed and launched the MVP within a few weeks, continuing with agile iterations based on real user feedback.
The result is a full-featured fitness portal offering:
Over 100 on-demand videos
Live streams
Personalized workout plans powered by AI
Robust content management and subscription system
Thanks to its serverless foundation, the platform only uses resources as needed—making it both cost-effective and highly responsive to user demand.
FITNESEE now stands at the forefront of digital fitness innovation, delivering premium workouts to users wherever they are—and laying the groundwork for rapid expansion and future enhancements.
We started by defining a lean, scalable architecture built entirely on AWS using a serverless approach, enabling the platform to scale automatically and operate efficiently without the need for dedicated infrastructure.
Together with the FITNESEE team, we developed and launched the MVP within a few weeks, continuing with agile iterations based on real user feedback.
The result is a full-featured fitness portal offering:
Over 100 on-demand videos
Live streams
Personalized workout plans powered by AI
Robust content management and subscription system
Thanks to its serverless foundation, the platform only uses resources as needed—making it both cost-effective and highly responsive to user demand.
FITNESEE now stands at the forefront of digital fitness innovation, delivering premium workouts to users wherever they are—and laying the groundwork for rapid expansion and future enhancements.
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