User Experience

User Experience

User Experience

Digital Product

Digital Product

Digital Product

Development

Development

Development

FITNESEE: Redefining On-Demand Fitness with AI and Serverless Architecture

Year

2022-NOW

Client

Fitnesee

For FITNESEE, a fitness-tech startup with a bold vision, SNXL developed a custom on-demand video platform that combines powerful cloud infrastructure with personalized AI experiences. The result? A scalable, cost-efficient digital gym that brings users closer to their fitness goals—anytime, anywhere.

For FITNESEE, a fitness-tech startup with a bold vision, SNXL developed a custom on-demand video platform that combines powerful cloud infrastructure with personalized AI experiences. The result? A scalable, cost-efficient digital gym that brings users closer to their fitness goals—anytime, anywhere.

For FITNESEE, a fitness-tech startup with a bold vision, SNXL developed a custom on-demand video platform that combines powerful cloud infrastructure with personalized AI experiences. The result? A scalable, cost-efficient digital gym that brings users closer to their fitness goals—anytime, anywhere.

The challenge

When FITNESEE’s CEO, René Chlubný, approached us, he had a strong concept but no in-house development team. He needed a trusted partner to bring the platform to life—quickly, without compromising on quality, and with a clear focus on future growth.

The main challenge was to design a platform that could scale dynamically with the number of users and amount of video content, all while keeping operating costs predictable and under control.

When FITNESEE’s CEO, René Chlubný, approached us, he had a strong concept but no in-house development team. He needed a trusted partner to bring the platform to life—quickly, without compromising on quality, and with a clear focus on future growth.

The main challenge was to design a platform that could scale dynamically with the number of users and amount of video content, all while keeping operating costs predictable and under control.

When FITNESEE’s CEO, René Chlubný, approached us, he had a strong concept but no in-house development team. He needed a trusted partner to bring the platform to life—quickly, without compromising on quality, and with a clear focus on future growth.

The main challenge was to design a platform that could scale dynamically with the number of users and amount of video content, all while keeping operating costs predictable and under control.

The solution

We started by defining a lean, scalable architecture built entirely on AWS using a serverless approach, enabling the platform to scale automatically and operate efficiently without the need for dedicated infrastructure.

Together with the FITNESEE team, we developed and launched the MVP within a few weeks, continuing with agile iterations based on real user feedback.

The result is a full-featured fitness portal offering:

  • Over 100 on-demand videos

  • Live streams

  • Personalized workout plans powered by AI

  • Robust content management and subscription system

Thanks to its serverless foundation, the platform only uses resources as needed—making it both cost-effective and highly responsive to user demand.

FITNESEE now stands at the forefront of digital fitness innovation, delivering premium workouts to users wherever they are—and laying the groundwork for rapid expansion and future enhancements.

We started by defining a lean, scalable architecture built entirely on AWS using a serverless approach, enabling the platform to scale automatically and operate efficiently without the need for dedicated infrastructure.

Together with the FITNESEE team, we developed and launched the MVP within a few weeks, continuing with agile iterations based on real user feedback.

The result is a full-featured fitness portal offering:

  • Over 100 on-demand videos

  • Live streams

  • Personalized workout plans powered by AI

  • Robust content management and subscription system

Thanks to its serverless foundation, the platform only uses resources as needed—making it both cost-effective and highly responsive to user demand.

FITNESEE now stands at the forefront of digital fitness innovation, delivering premium workouts to users wherever they are—and laying the groundwork for rapid expansion and future enhancements.

We started by defining a lean, scalable architecture built entirely on AWS using a serverless approach, enabling the platform to scale automatically and operate efficiently without the need for dedicated infrastructure.

Together with the FITNESEE team, we developed and launched the MVP within a few weeks, continuing with agile iterations based on real user feedback.

The result is a full-featured fitness portal offering:

  • Over 100 on-demand videos

  • Live streams

  • Personalized workout plans powered by AI

  • Robust content management and subscription system

Thanks to its serverless foundation, the platform only uses resources as needed—making it both cost-effective and highly responsive to user demand.

FITNESEE now stands at the forefront of digital fitness innovation, delivering premium workouts to users wherever they are—and laying the groundwork for rapid expansion and future enhancements.

Got a project?
Let’s talk

Connect with our dedicated professionals who are ready to help you.

Adam Zvi Shattenstein

Business Development (Israel)

Jan Sevcik

Head of Development

David Tuč

Design & Strategy

About SNXL

SNXL is the result of a strategic merger between Stride XL and Snadnee, bringing together years of expertise and a commitment to excellence in software development. Our team is united by a dedication to providing exceptional service and solutions that are reliable and effective, making us a trusted partner for your software needs.

@2025 SNXL, All Rights Reserved

Got a project?
Let’s talk

Connect with our dedicated professionals who are ready to help you.

Adam Zvi Shattenstein

Business Development (Israel)

Jan Sevcik

Head of Development

David Tuč

Design & Strategy

About SNXL

SNXL is the result of a strategic merger between Stride XL and Snadnee, bringing together years of expertise and a commitment to excellence in software development. Our team is united by a dedication to providing exceptional service and solutions that are reliable and effective, making us a trusted partner for your software needs.

@2025 SNXL, All Rights Reserved

Got a project?
Let’s talk

Connect with our dedicated professionals who are ready to help you.

Adam Zvi Shattenstein

Business Development (Israel)

Jan Sevcik

Head of Development

David Tuč

Design & Strategy

About SNXL

SNXL is the result of a strategic merger between Stride XL and Snadnee, bringing together years of expertise and a commitment to excellence in software development. Our team is united by a dedication to providing exceptional service and solutions that are reliable and effective, making us a trusted partner for your software needs.

@2025 SNXL, All Rights Reserved

Got a project?
Let’s talk

Connect with our dedicated professionals who are ready to help you.

Adam Zvi Shattenstein

Business Development (Israel)

Jan Sevcik

Head of Development

David Tuč

Design & Strategy

About SNXL

SNXL is the result of a strategic merger between Stride XL and Snadnee, bringing together years of expertise and a commitment to excellence in software development. Our team is united by a dedication to providing exceptional service and solutions that are reliable and effective, making us a trusted partner for your software needs.

@2025 SNXL, All Rights Reserved